WHAT 16 PAGES DO YOU NEED ON EVERY SMALL BUSINESS WEBSITE?

What pages do you need on your website? Here we list 16 important must-have pages your small business website should have, what you should include and how you can go about creating them.

WHAT IS A HOMEPAGE?

This is the page most people will see first, and as such, it should tell everyone who you are and what your company does. The content on your homepage should be intriguing enough to capture the attention of your visitors within seconds. Your homepage needs to be well-designed, load fast and look professional. There are studies that show that you have 0.05 seconds to convince people stay on your website.

WHY DO YOU NEED AN ABOUT PAGE?

People do business with other people, and visitors want to learn a bit more about who the people are behind the company. The about page is often one of the most visited page on any website. This page should give a brief summary of who you are, your company history and what isolates you from the competition.

Services Page (if you offer services) Here you can list details about the services you provide. Begin the page with a summary of your services prior to outlining them. If your services are vast and their descriptions are quite extensive, consider dividing them into sections, as well as adding a link to a landing page, where readers can learn more about a particular service.

Products Page (if you offer products) This is your chance to offer details about the products you sell. Begin the page with a short summary of your products before listing them. If you sell multiple products and have extensive information on each product, consider dividing them into categories and adding a link to their product pages.

The FAQ Page is your space to answer the most frequent questions you are asked. The frequently asked questions (FAQ) page will tell everyone – on one page – what they need to know. This will save you time answering those same questions on an individual basis. Provide honest answers for each one. Your answers should be a call to action, and persuade a potential customer to take the next step and buy whatever you’re selling.

The Testimonials / Reviews Page is your chance to show off positive reviews your company has received. Where possible, include photos and contact info of the author (a link their social media account, not their personal phone number). This will add authenticity to each testimonial. Anyone can write a review, but those with photos of real people that can be traced to an actual source credibility and establishes trust.

Your Contact Page show potential customers all the ways they can get in touch with you. It is also important to have your phone number, email address and physical mailing address on the footer throughout all of your website pages, where possible.

The Blog isn’t a page per say, as a blog is the sum of all blog posts. A blog is a website, or a section of a website, made up of topically related blog posts (like journal entries). Blog posts are usually listed in reverse chronological order with the most recent blog post appearing first. If you have a small business website without a blog then you are seriously missing out! Think of your blog as your greatest and most affordable marketing tool. A blog drives traffic and leads/sales. A survey by HubSpot found that 57% of businesses who blog have generated a lead from it. A blog gives your company a voice, it creates a place where you can tell your company’s story, share your expertise and engage with your customers.

The Press / Latest News Page is where you can address the media. Here, you should post links to articles written about your business, press releases, advertisements, videos featured on other platforms, and any other recognizable commercial accomplishments.

A Privacy Policy is must for every website, a privacy policy lets the visitor to your website know what you’ll do with the personal information they give you. On this page, let the site visitor know how any personal information and data (e.g. advertising, cookies, emails etc) collected will be used, and whether or not it will be shared with third parties. You must strictly adhere to your privacy policy.

Terms And Conditions Page is similar to the above mentioned privacy policy, a terms of conditions page is usually a must for most websites. This is a page the outlines the “rules” a visitor to your site must agree to abide by in order to use your website.

Sitemaps come in two formats. XML sitemaps (these are made for search engine bots, helps search engines discover your content and is good to have from an SEO standpoint). HTML sitemaps are made for your “human” visitors (and what we refer to here.) A sitemap page is a non-fancy index page that lists all the web pages you have on your website.

A Page Not Found Page (technically speaking it’s called a “404 error” page) is a page your visitors get directed to when a webpage no longer exists, have moved or has expired. For example check out our custom created “page not found” on https://BizMailInc.com/404 Because a 404 error page can be a standard HTML page, you can (and should) customize it any way you want.

A Video Gallery is a great way to engage with your customers. It can allow your customers to see exactly what you do and how you do them. You can help your clients to visualize how beautiful your shop or workplace is.

A Photo Gallery is a great place to Showcase everything that you do in still photography format. A picture says a thousand words. A single photo can show your clients Elegance that is the product that you showcase.

Finally a Forum Page can turn your client visit to your website into a social experience with everyone who loves what you do.

Regardless of what pages you pick BizMailInc will create a seamless client experience with your virtual store and your physical store.